A Survey by JPRA 229 - Intro to Advertising Research Summer 2004
We are looking for college students to fill out the following survey for a class project. If you are a college student -- full-time, part-time, graduate or undergraduate -- then please answer the following questions.
1. How active a person do you consider yourself to be?
Always active Often active Sometimes active Rarely active Never active
2. How healthy are your eating habits?
Very healthy Somewhat healthy Average Somewhat unhealthy Very unhealthy
3. Which of the following do you do on a regular basis? (Check all that apply.)
Drink coffee Eat fast food Eat ethnic foods Consume alcohol Smoke Diet Skip meals Avoid carbohydrates
4. How often do you take vitamins or other supplements?
Always Sometimes Rarely Never
5. I get heartburn:
6. How familiar are you with the product TUMS?
Very -- I have used it repeatedly Somewhat -- I have used it before Slightly -- I know what the product looks like and what it does Never -- I have never heard of it
Now think briefly about your television viewing.
7. How often do you watch ESPN?
8. How often do you watch ESPN in a bar or restaurant?
Now we have a few questions about your thoughts on digital cameras.
9. Do you own a digital camera?
Yes No
10. On a scale of 1-5, how interested are you in purchasing a digital camera within the next year?
1 --> Very interested 2 3 4 5 --> Not at all interested
PLEASE ANSWER THE NEXT TWO QUESTIONS IF YOU HAVE ANY INTEREST IN BUYING A DIGITAL CAMERA IN THE NEXT YEAR.
11. If you were to buy a digital camera, which camera brands are you already familiar enough with to consider purchasing?
Canon HP Kodak Sony Nikon Olympus Other-- specify: Unsure
12. On a scale of 1-5, how important or unimportant are each of the following features when choosing a digital camera to purchase?
Price: Please select: 1- Very important 2 3 4 5 - Not at all important Brand: Please select: 1- Very important 2 3 4 5 - Not at all important Resolution level: Please select: 1- Very important 2 3 4 5 - Not at all important Warranty: Please select: 1- Very important 2 3 4 5 - Not at all important Recommendation from others: Please select: 1- Very important 2 3 4 5 - Not at all important Other (specify: ): Please select: 1- Very important 2 3 4 5 - Not at all important
Price: Please select: 1- Very important 2 3 4 5 - Not at all important
Brand: Please select: 1- Very important 2 3 4 5 - Not at all important
Resolution level: Please select: 1- Very important 2 3 4 5 - Not at all important
Warranty: Please select: 1- Very important 2 3 4 5 - Not at all important
Recommendation from others: Please select: 1- Very important 2 3 4 5 - Not at all important
Other (specify: ): Please select: 1- Very important 2 3 4 5 - Not at all important
13. How many credit cards do you own?
Please select: None One Two Three Four Five or more
14. What is your gender?
male female
15. What is your approximate annual income before taxes?
Under $1,000 $1,000-$4,999 $5,000-$9,999 $10,000-$14,999 $15,000-$19,999 $20,000 or more
16. How old are you?
17 or under 18-20 21-25 26-30 31-35 Over 35
17. What is your academic status?
Part-time undergraduate Full-time undergraduate Part-time graduate student Full-time graduate student Non-matriculating student
Thank you very much for taking our survey! If you have any questions, please contact instructor Rebecca Hains at hains @ temple.edu.